The catch at The Standard, London
Five things stand between the photograph and the stay. The photograph is a red lift on the outside of a concrete block and a window full of St Pancras; the stay, at the bottom of the list, is neither of those, and the bill has more lines on it than the rate suggests.
On our shortlists
- Best design hotels in LondonA 1970s council block with a red lift running up the outside
- Best value hotels in LondonDesign hotel facing St Pancras, with the Piccadilly line to Heathrow
- Best central hotels in LondonFacing St Pancras, with the British Library and British Museum on foot
- Best hotels with a view in LondonSt Pancras or the skyline from the View rooms, and Decimo upstairs
- Best hotels for food and drink in LondonDecimo's Mexican live-fire cooking, ten floors up, facing St Pancras
The first room on the hotel's list has no windows, and the cheapest windowed room is smaller
The hotel's own room page opens with the Standard King Interior and says of it, in its own words, that there are no windows. It is an interior core room of 19 to 26 square metres, dressed with plants in the shower, and the hotel pitches it for a red-eye or a late night rather than for a morning. The catch inside the catch is that the first room with daylight, the Standard Queen, is 16 to 19 square metres, so you lose floor area to gain a window, and the Standard Single is 13 square metres with a twin bed.
The room in the photographs is a Premium King or a Premium King View, 33 to 37 square metres with bay windows and a bath. Every category from the Standard Queen up promises triple glazing and abundant daylight; only the interior king promises neither, and among the rooms only the Premium King View names St Pancras; above them, the ninth-floor Studio Suite does too.
What to do. If the rate that drew you in is the interior king, price the Deluxe King before you commit; it is the first category with a seating area and daylight together. Treat the interior room as a bed for a night off a train, not as the hotel.
No spa, no pool, and the wellness offer is a Peloton in the corridor
The FAQ answers the spa question with a gym. It is open 24 hours, for guests only, with treadmills, Peloton bikes, yoga balls and free weights, and that is the whole of it. There is no pool, no treatment room and no sauna, and the suite perks list, which runs to a raincoat, sneaker cleaning and a Peloton wheeled to your door on request, shows where the hotel's idea of pampering sits. At a design hotel two minutes from Eurostar that is a choice, not an oversight, but it is a choice you are paying for. Guests rate the location highest and value lowest, and the gap between the two is the missing spa.
What to do. Book it for the building and the address and plan your soak elsewhere. If a pool or a treatment is part of the weekend, this is the wrong address for it.
The tenth floor is a nightclub, and the timetable underneath it is thinner than it looks
Decimo and Sweeties share the tenth floor. Decimo's own site runs dinner to 1am on Thursday and 2am on Friday and Saturday, Sweeties is a cocktail bar and discotheque, over-18s only, open Wednesday to Saturday until 11pm, midnight and 1am, and the Library Lounge downstairs keeps going to 2am from Thursday to Saturday. The hotel sells triple glazing for a quiet night, and guests tend to report quiet rooms against Euston Road; what they raise is the music in the public rooms and the late tenth floor. Guests rate their sleep as highly as the stay as a whole, so this is a mood catch rather than a decibel one.
The other half is what is shut. Decimo closes on Sunday and Monday and serves lunch only Wednesday to Saturday. Sweeties is dark Sunday to Tuesday. The Rooftop on the eleventh floor is seasonal, opening from about April and closed through the winter. A winter Sunday here is Isla from 5pm, Double Standard, and the lounge.
What to do. Ask for a low floor if you want silence and a high one if you want the party a lift ride away. Check the days: a Sunday or Monday stay does not get Decimo, and a November stay does not get the roof.
The rate leaves out breakfast, and the bill grows in small percentages
Breakfast is not included on the standard rate; the FAQ points you to a Get Toasty package or to Isla from 7am. On Isla's own menu the continental breakfast is 23 pounds, the Full Breakfast Package, which adds one a la carte dish and unlimited speciality coffee, is 33, and a discretionary 15 per cent service charge is added to the bill. On the room itself the hotel adds an optional 5 per cent service charge on the rate, distributed to the housekeeping and maintenance teams, and it pre-authorises 100 pounds a night on your card for incidentals. Late checkout is 20 pounds an hour after noon. None of it is hidden, all of it is on the hotel's own FAQ, and guests report the extras on the bill. Add it up for two people over two nights: four Full Breakfast Packages are 132 pounds before the discretionary 15 per cent, and two hours of late checkout on the last morning is another 40, before the 5 per cent on the room.
What to do. Say no to the room service charge at check-in if you would rather tip in person; the FAQ calls it optional. Eat breakfast out. Booking Office 1869 and Granger & Co both serve from 7am within seven minutes.
After eight in the evening the hotel's own restaurant is for over-16s, and the roof is for adults
This is a hotel for people who are out at night, and its rules say so. Decimo's own site admits over-16s only after 8pm and enforces a dress code with no flip-flops, shorts or ties. Sweeties and The Rooftop are over-18s throughout, and Sweeties carries the same dress code. The family room, the Standard Double with Two Double Beds at 36 square metres, sleeps up to four, and the hotel takes dogs free of charge, so it is not that families are unwelcome; it is that after dark the top of the building is closed to them, and the ground floor, Isla and Double Standard, is where they eat.
What to do. With children, book the Standard Double and plan dinner at street level or in the neighbourhood. Book Decimo for a night when you are not the one doing the babysitting.
Who should skip it
Anyone who wants a spa afternoon, a pool or a bath they did not book a Premium room to get. Light sleepers who want a hotel that goes to bed when they do. Families expecting to eat upstairs after eight. And anyone tempted by the lowest rate on the list, because that room has no window.
Who should book it anyway
Anyone arriving on Eurostar, leaving on Eurostar, and out in between. Book a Premium King View for the bay window, eat at Decimo on a night from Tuesday to Saturday, and take the red lift up the outside of a saved council block. That arrival is the point of the place, and everything above is the price of it.
The catch elsewhere in London
- The NedCity of London
The rooftop pool and its terraces belong to Ned's Club members and their guests. The only guest access the hotel publishes is 7am to 10am, for children.
- Claridge'sMayfair
No Michelin star in the house in the 2026 guide, and the dining room has changed hands twice since 2021.
- Shangri-La The Shard, LondonLondon Bridge
Superior Shard and Premier Shard rooms face south, away from the river. The views north over London's landmarks start at the City View categories, so the picture that sold you the hotel is a paid upgrade.
- Sea Containers LondonSouth Bank
Standard, Superior, Superior Double Double, Superior Patio, Studio and the One Bedroom Suite are all filed as city view. Only the Riverview categories and the Thames Apartment face the water.
- Town Hall HotelBethnal Green
Da Terra serves Wednesday to Saturday only, and on Sunday the hotel serves no lunch or dinner and the lounge is closed.
- Hazlitt'sSoho
Steep stairs and floors that slant, and the hotel publishes nothing about lifts, so plan for stairs.
- Artist Residence LondonPimlico
No lift, and the bedrooms are spread over three floors above the ground floor.
- The Zetter MaryleboneMarylebone
No restaurant, no spa, no gym and no pool, so dinner and everything else happens outside the building.
- The PilgrmPaddington
No air conditioning anywhere, only fans, which tells in a heatwave.
Questions people ask
Good questions about The Standard, London
What are the downsides of The Standard, London?
Five things stand between the photograph and the stay. The photograph is a red lift on the outside of a concrete block and a window full of St Pancras; the stay, at the bottom of the list, is neither of those, and the bill has more lines on it than the rate suggests. The first room on the hotel's list has no windows, and the cheapest windowed room is smaller No spa, no pool, and the wellness offer is a Peloton in the corridor The tenth floor is a nightclub, and the timetable underneath it is thinner than it looks The rate leaves out breakfast, and the bill grows in small percentages After eight in the evening the hotel's own restaurant is for over-16s, and the roof is for adults
Who should not book The Standard, London?
Anyone who wants a spa afternoon, a pool or a bath they did not book a Premium room to get. Light sleepers who want a hotel that goes to bed when they do. Families expecting to eat upstairs after eight. And anyone tempted by the lowest rate on the list, because that room has no window.
Our verdict
The Standard earns its place on the building, the lift and the tenth floor, and on a King's Cross address you can walk off a train into. Pay up to the Premium King View and accept that the quiet parts of a hotel are not what this one is for.
Last checked: September 2026