The Standard, London lives in a building Camden built for itself. The borough architect's department finished an eight-storey annexe on Euston Road in the 1970s, in white precast panels with curved window corners, holding council offices and a ground-floor library until the staff moved out. Crosstree Real Estate Partners bought it, and rather than knock it down, Orms kept the concrete frame and the facade, threaded new steel columns through the waffle slabs and stacked three more floors on top. Shawn Hausman Design and Archer Humphryes did the interiors. It opened on 11 July 2019 as the first Standard outside the United States, and Hyatt bought the brand in 2024.
There are 266 rooms across thirteen categories, and what separates them is daylight rather than decoration. The Standard King Interior, first on the hotel's own list, is a core room with no windows at all, dressed with planting in the shower and lighting that treats the absence as a decision. The Standard Queen and the Deluxe Queen and King above add triple glazing and something to look at. Premium King and Premium King View share the same 33 to 37 square metres, and the View is the one sold on the outlook rather than on the soaking tub. Suites on the eighth floor add terraces and outdoor baths. The old council library downstairs is now The Library Lounge.
The arrival is the design. A red, pill-shaped lift runs up the outside of the north elevation from the pavement to the tenth floor, where Decimo sits opposite the St Pancras clock tower with Euston Road between them. Peter Sanchez-Iglesias opened that kitchen in 2019 and left in spring 2026. Paola Arenas, who grew up outside Mexico City, has since pulled the cooking properly Mexican, built on masa, aguachiles and live fire. The Michelin Guide carries Decimo in its 2026 selection without a star. Sweeties, a cocktail bar and discotheque, shares the tenth floor, The Rooftop is a seasonal terrace on the eleventh, and Isla and Double Standard work at street level.
The trade is that you are buying the building and the lift, not the quiet. There is no spa and no pool, only a 24-hour gym with Peloton bikes, which is a lot to leave out at this rate. Music runs through the public rooms and the tenth floor runs to two in the morning at weekends, and guests raise both, along with the entry rooms and the extras on the bill. Decimo shuts on Sundays and Mondays and The Rooftop closes from November to March, so a winter Sunday here is a thinner hotel than the photographs suggest. Book it if you want design and a front door on the Eurostar, and you intend to be out.
